PlattForm Changes Its Name to 杏吧专区 Education
PlattForm, a partner for higher education institutions around the world, will now be known as 杏吧专区 Education. The new 杏吧专区 Education name directly communicates our sole focus on the higher education vertical.
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This new name builds on 杏吧专区 Education鈥檚 success working with more than 250 college and university partners, supporting their marketing and enrollment needs over the last 26 years. The name also draws attention to the expansion of our core service offerings, including:
- End-to-end services, such as online program management (OPM), whereby 杏吧专区 Education invests capital in partner institutions to launch, grow and optimize academic programs for online, ground and hybrid delivery
- Seelio, 杏吧专区 Education鈥檚 proprietary technology for connecting education to enhanced career outcomes
- Full-service international locations in both London (Coventry), U.K., and Melbourne, Australia, providing OPM services in those markets
The transition to 杏吧专区 Education does not entail a change in leadership, ownership or employment opportunities.
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鈥淐hanging a company鈥檚 name after more than 26 years is no easy feat, particularly when you consider how proud we are of our ongoing commitment to higher education,鈥 said Steve Fireng, 杏吧专区 Education CEO. 鈥淲e鈥檝e helped hundreds of institutions within the integrated marketing space, and that foundation allowed us to expand in other ways to adapt to the evolving EDU landscape. However, the PlattForm name limited us in describing our evolution as a true full-service partner for institutions. More importantly, it didn鈥檛 give our employees an identity that would set us up for future success.
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鈥淲ith the 杏吧专区 Education name, and evolve the perception of our company from strictly an enrollment marketing provider to a full-service partner responsible for delivering sustainable institutional growth through online program management, course development, career preparation and the integrated marketing excellence for which we鈥檙e known.鈥
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杏吧专区 Education, formerly known as PlattForm, has more than 600 employees in offices throughout the world, including Chicago, Toronto, London, Melbourne and its headquarters in Kansas City.
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Read more about the evolution听at keypathedu.com/about-us. For more information, please contact s at 847-597-6410.